Privacy Policy
Last updated: May 16, 2026
West Virginia Pulse ("we," "us," or "our") operates the website westvirginiapulse.com (the "Site"). This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit the Site. Please read this policy carefully. By using the Site, you agree to the terms of this Privacy Policy.
1. Information We Collect
Information You Provide
- Email address — when you subscribe to our newsletter or contact us
- Name — if voluntarily provided through forms or correspondence
- Comments or messages — any content you submit through the Site
Information Collected Automatically
When you visit the Site, we may automatically collect certain information, including:
- Device and browser information — IP address, browser type, operating system, device type
- Usage data — pages visited, time spent on pages, referring URLs, click patterns
- Location data — approximate geographic location based on IP address
- Cookies and similar technologies — see Section 4 below
2. How We Use Your Information
We use the information we collect to:
- Deliver and improve the Site and its content
- Send you our email newsletter and marketing communications (with your consent)
- Display relevant advertisements
- Analyze Site traffic and usage patterns
- Measure the effectiveness of advertising campaigns
- Prevent fraud and ensure Site security
- Comply with legal obligations
3. Advertising
We display advertisements on the Site provided by third-party advertising networks. These networks may use cookies, web beacons, and similar technologies to collect information about your visits to the Site and other websites in order to provide targeted advertisements that may be relevant to you.
Third-party ad partners may include, but are not limited to:
- Google AdSense / Google Ad Manager
- Other programmatic advertising partners
You can learn more about opting out of targeted advertising at:
4. Cookies and Tracking Technologies
The Site uses cookies and similar tracking technologies including:
Essential Cookies
Required for the Site to function properly. These cannot be disabled.
Analytics Cookies
We may use analytics services (such as Google Analytics) to collect information about how visitors use the Site. This data helps us understand traffic patterns and improve the user experience.
Advertising Cookies
Third-party advertising partners may set cookies to deliver relevant ads and measure ad performance.
Facebook Pixel / Meta Pixel
We may use the Meta (Facebook) Pixel on the Site. The Meta Pixel is a piece of code that collects data to help us:
- Track conversions from Facebook ads
- Build targeted audiences for future ads
- Remarket to people who have already visited the Site
The Meta Pixel may collect information such as your IP address, browser information, pages visited, and actions taken on the Site. This data is shared with Meta Platforms, Inc. and is subject to Meta's Privacy Policy. You can manage your Meta ad preferences at Facebook Ad Preferences.
Managing Cookies
Most web browsers allow you to control cookies through their settings. You can set your browser to refuse all cookies or to alert you when a cookie is being set. Note that disabling cookies may affect the functionality of the Site.
5. Email Marketing
If you subscribe to our newsletter, we will use your email address to send you:
- Daily or weekly news digests
- Breaking news alerts
- Event announcements
- Promotional content and sponsored messages
We use third-party email service providers to manage our mailing list and deliver emails. Your email address may be stored on their servers.
You can unsubscribe at any time by clicking the "unsubscribe" link at the bottom of any email or by contacting us directly. We will process your request promptly.
6. Sharing Your Information
We do not sell your personal information. We may share your information with:
- Service providers — companies that help us operate the Site, send emails, or serve advertisements
- Advertising partners — third-party ad networks and analytics providers
- Legal authorities — when required by law, legal process, or to protect our rights
- Business transfers — in connection with a merger, acquisition, or sale of assets
7. Data Retention
We retain your personal information for as long as necessary to fulfill the purposes described in this policy, or as required by law. Email subscribers' information is retained until they unsubscribe, after which it is deleted within 30 days.
8. Data Security
We implement reasonable technical and organizational measures to protect your personal information. However, no method of transmission over the Internet or electronic storage is 100% secure. We cannot guarantee absolute security.
9. Children's Privacy
The Site is not directed to children under 13. We do not knowingly collect personal information from children under 13. If you believe we have inadvertently collected information from a child under 13, please contact us so we can delete it.
10. Your Rights
Depending on your jurisdiction, you may have the right to:
- Access the personal information we hold about you
- Request correction of inaccurate information
- Request deletion of your information
- Opt out of targeted advertising
- Opt out of email marketing communications
To exercise any of these rights, please contact us using the information below.
11. Third-Party Links
The Site may contain links to third-party websites. We are not responsible for the privacy practices or content of those sites. We encourage you to read the privacy policy of every site you visit.
12. Changes to This Policy
We may update this Privacy Policy from time to time. Changes will be posted on this page with an updated "Last updated" date. Your continued use of the Site after any changes constitutes acceptance of the updated policy.
13. Contact Us
If you have questions about this Privacy Policy, please contact us at:
West Virginia Pulse
Email: [email protected]